Medical Marketing

CJB can help you to develop the market by setting up Key Opinion Leader and clinical/education programs and create product/market awareness in order to prepare market access. This area of expertise, which is also called Medical Affairs, focuses on all aspects of preparing the market for introducing a new product.
In medical marketing, some examples of where CJB Clinical Marketing can give you assistance:

• Input for, and setting up, new product and marketing strategies
• Key Opinion Leader strategies and development
• Setting up and conducting educational programmes for healthcare professionals
• Performing evidence gap analyses and evidence reviews;
• Identifying and creating product claims;
• Creating medical marketing material: evidence summary sheets, case reports, evidence presentations, developing clinical product guidelines;
• Developing and executing a publication strategy;
• Medical writing for publications;
• Background training for your sales force;
• Advising on and organising symposia during conferences;
• Advising on new product launches;
• Identifying the standard of care and market potential of products;
• Organisation and support for setting up focus groups for customer feedback.