Medical Marketing

CJB can help you to develop the market by setting up Key Opinion Leader and clinical/education programs and create product/market awareness in order to prepare market access. This area of expertise, which is also called Medical Affairs, focuses on all aspects of preparing the market for introducing a new product.
In medical marketing, some examples of where CJB Clinical Marketing can give you assistance:

  • Input for, and setting up, new product and marketing strategies
  • Key Opinion Leader strategies and development
  • Setting up and conducting educational programmes for healthcare professionals
  • Performing evidence gap analyses and evidence reviews;
  • Identifying and creating product claims;
  • Creating medical marketing material: evidence summary sheets, case reports, evidence presentations, developing clinical product guidelines;
  • Developing and executing a publication strategy;
  • Medical writing for publications;
  • Background training for your sales force;
  • Advising on and organising symposia during conferences;
  • Advising on new product launches;
  • Identifying the standard of care and market potential of products;
  • Organisation and support for setting up focus groups for customer feedback.